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Participate in Crowns for the Care

You can make a difference in the fight against cancer by fundraising during our Crowns for the Care Competition. Dedicate your campaign to all of the women in the fight against breast cancer or in honor of a loved one.

As a Mrs. Rooftop Rodeo contestant, your job is to raise money from June 1st -July 8th. The top fundraiser is crowned Mrs. Rooftop Rodeo during Paint Estes Pink Night of the Rooftop Rodeo on Saturday, July 8th.

Former Mrs. Rooftop Rodeo winners and contestants will be with you every step of the way to answer questions and guide you through the Crowns for the Care Competition process. Sample social media posts, call scripts, emails, and letters are available to help you successfully reach your fundraising goal. We will provide you with a fundraising manual and profile questionnaire to help you effectively solicit support from your network. Be a part of an effort that will impact mammography services in Estes Park. Email us at or call 970-577-4370 to participate.

The Cause

This year, we are raising money to replace the 22-year-old Dexa scanner at Estes Park Health. A Dexa scan measures bone density and is a painless, non-invasive way to see a fuller picture of your overall health. Women with high bone density have an increased risk of breast cancer and a Dexa scan can be an important tool to understand cancer risk, seek preventive measures, and live your best life after cancer. Estes Park Health recognizes that early detection with tools like the Dexa scanner is the best way to fight cancer.

Mrs. Rooftop Rodeo Crowns for the Care Competition

A key fundraiser, the Crowns for the Care Competition enlists local women to raise funds to win the title of Mrs. Rooftop Rodeo, announced during Pink Night on July 8th. Starting June 1, women raise money to benefit oncology services at Estes Park Health. The person who raises the most money wins the title, and the people in our community benefit when oncology services are expanded and improved.