Paint Estes Pink celebrates 10 years of success with business awards

Two individuals stand outside Longhorn Liquor. One holds a certificate of recognition. The store is adorned with various beer and beverage signs.
The business that won “The Most Creative Business Using Store Products” Award went to Rajiv Singh at Longhorn Liquor Mart, pictured here with Ingrid Drouin. (Photo by Paint Estes Pink subcommittee)

Along with the new 2024 Mrs. Rooftop Rodeo being crowned on Saturday night, July 6th, three businesses were recognized for their participation in and support of the 10th anniversary of Paint Estes Pink. Ten years ago this year, Paint Estes Pink was instigated by Mike and Alicia Cossota and the 2014 Rooftop Rodeo Committee to bring awareness of cancer treatment, care, and diagnostics to the Estes Valley.

A group of five people, including a child, stands outside a building. One person holds a "Pinkiest Pink" award certificate for "Bear & Bee.” Another person is wearing a sash and cowboy hat.

The business winning “The Most Creative Small Business” Award was Victoria and Jason Endsley’s Bear and Bee store. Ingrid Drouin and Sherry Unruh presented the certificate on July 12th. (Photo by Paint Estes Pink subcommittee)

The Cossotas set about decorating the town pink with the support of the rodeo team. This year, to recognize that initial spirit, Ingrid Drouin and Sherry Unruh, subcommittee chairpersons of Mrs. Rooftop Rodeo/Paint Estes Pink, decided to commemorate the 10th anniversary with pink ribbons throughout town, a business decoration contest, and a puzzle contest to attract visitors and locals alike to local businesses in town. The effort of the 42 businesses that participated was exceptional and the Mrs. Rooftop Rodeo candidates and the Paint Estes Pink Program wish to recognize the efforts of our Estes Park businesses.

This year there were three categories that received the traveling Best-Decorated-Business plaque or certificates in recognition of the businesses’ efforts.

The business that won “The Most Creative Business Using Store Products” Award went to Rajiv Singh at Longhorn Liquor Mart.

The business winning “The Most Creative Small Business” Award was Victoria and Jason Endsley’s Bear and Bee store.

The business receiving “The Best Decorated Business” Award went to Bank of Colorado under the leadership of Christina Kraft.

A group of eight people stand indoors at the Bank of Colorado, with one person holding a plaque.

The business receiving “The Best Decorated Business” Award went to Bank of Colorado under the leadership of Christina Kraft. Ingrid Drouin presented the award. (Photo by Paint Estes Pink subcommittee)

The Estes Park Health Foundation hopes that all three businesses will display the plaques and certificates proudly. The subcommittee chairpersons appreciate all the businesses that participated know how much their support. The Foundation looks forward to enjoying their support in the years to come!

We value the following businesses for stepping up and supporting this important community endeavor:

  • You Need Pie
  • BEAR & BEE
  • Bank of Colorado
  • Sheer Magic Day Spa
  • Longhorn Liquor Mart
  • The Estes Park Resort
  • Embers Restaurant
  • Lake Estes marina
  • Estes Park Ride a Kart
  • The Egg of Estes
  • Mary Janes
  • Wynbrier Home Ltd.
  • The Vortex Barbershop
  • Cabin Fever
  • Simply Christmas
  • Lumpy Ridge Brewery
  • W. Beck Architects
  • Peaks Hallmark
  • Este Park Team Realty
  • Historic Park Theatre
  • Inspired Artisan Market & Studio
  • The Barrel
  • Snowy Peaks Winery
  • Estes Park Brewery
  • Spur 66 Liquor
  • Country Market
  • The Mad Moose
  • Estes Park Health
  • Elk Ridge Dentistry
  • Elena’s Barking Lot
  • Avant Garde Aleworks
  • American Legion Post 119
  • El Mex Kal
  • Cousin Pat’s Pub and Grill
  • Bank of Estes Park
  • CABINtique
  • First Colorado Realty
  • Estes Valley Community Center
  • Mother’s Café
  • EVRPD 18-Hole Golf Course

A big thank you to the Visitor Center who passed out and collected all the puzzles. The puzzle contest winner was Alina Habir who took home $200!